How to Set Up Your First Feature Request Board

Last updated: September 20255-10 min read

How to Set Up Your First Feature Request Board

A comprehensive walkthrough of creating and customizing your feedback board from scratch. This is our most popular guide for getting started with FeatureShark.

Why This Guide Matters

Setting up your first feature request board is a crucial step that determines how effectively you'll collect and manage user feedback. A well-configured board leads to:

  • Higher user engagement - 3x more submissions than default setups
  • Better feedback quality - Clear guidelines improve request clarity
  • Faster decision making - Organized categories speed up evaluation
  • Stronger community - Users feel heard and valued

Pre-Setup Planning (5 minutes)

Define Your Goals

Before diving into configuration, clarify what you want to achieve:

Product Development Goals:

  • Validate new feature ideas before development
  • Prioritize roadmap based on user demand
  • Reduce feature requests scattered across support channels
  • Build transparency with users about development priorities

Community Building Goals:

  • Engage users in product direction decisions
  • Create a sense of ownership and investment
  • Build a feedback loop that improves retention
  • Establish your brand as user-centric and responsive

Identify Your Audience

Understanding who will use your board shapes every configuration decision:

Internal Users:

  • Your team members who will manage and respond to requests
  • Stakeholders who need visibility into user needs
  • Developers who will implement the most requested features

External Users:

  • Current customers (free vs. paid tiers)
  • Potential customers evaluating your product
  • Power users vs. occasional users
  • Technical vs. non-technical users

Content Strategy

Plan your initial content approach:

Categories to Create:

🚀 New Features - Brand new functionality requests
🔧 Improvements - Enhancements to existing features  
🐛 Bug Reports - Issues and problems to fix
🎨 Design & UX - Interface and experience improvements
📱 Mobile App - Mobile-specific requests
🔌 Integrations - Third-party service connections

Sample Requests to Seed:

  • Create 3-5 sample requests to demonstrate quality
  • Cover different categories and priority levels
  • Show proper formatting and detail level
  • Include team responses to model engagement

Step-by-Step Setup Process

Step 1: Initial Account Configuration (2 minutes)

Basic Information Setup

  1. Log into FeatureShark and navigate to your dashboard

  2. Click "Create New Board" or use the setup wizard

  3. Enter Board Details:

    Board Name: [YourApp] Feature Requests
    Description: Help us build the features you need most
    URL Slug: yourapp (creates yourapp.featureshark.com)
    
  4. Select Board Type:

    • Public: Anyone can view and submit (recommended for most products)
    • Private: Requires user approval or invitation
    • Hybrid: Public viewing, account required for participation

Privacy and Visibility Settings

✅ Allow anonymous viewing
✅ Require account for submissions  
✅ Enable user voting
✅ Allow comments and discussions
⚠️ Moderate submissions (recommended initially)
❌ Hide vote counts (transparency builds trust)

Step 2: Category Structure (3 minutes)

Create Logical Categories

Essential Categories for Most Products:

  1. 🚀 New Features

    Name: New Features
    Description: Suggest completely new functionality
    Color: Blue (#3b82f6)
    Icon: Rocket
    
  2. 🔧 Improvements

    Name: Improvements  
    Description: Enhance existing features
    Color: Green (#10b981)
    Icon: Wrench
    
  3. 🐛 Bug Reports

    Name: Bug Reports
    Description: Report issues and problems
    Color: Red (#ef4444)
    Icon: Bug
    
  4. 🎨 Design & UX

    Name: Design & UX
    Description: Interface and user experience improvements
    Color: Purple (#8b5cf6)
    Icon: Palette
    

Category Best Practices

  • Limit to 4-6 categories initially (can add more later)
  • Use clear, specific names that users understand
  • Provide helpful descriptions with examples
  • Choose distinct colors for easy visual identification
  • Consider your product structure (web vs. mobile vs. API)

Step 3: Submission Guidelines (5 minutes)

Create Clear Guidelines

Template for Submission Guidelines:

## How to Submit Great Feature Requests

### Good Requests Include:
✅ Clear, specific titles
✅ Detailed description of the need
✅ Use cases or user stories  
✅ Examples or mockups (when helpful)
✅ Business justification

### Example Format:
**Title:** Add dark mode to mobile app
**Description:** As a user who frequently uses the app in low-light environments, I would like a dark theme option to reduce eye strain and improve battery life.
**Use Case:** Night reading, late evening usage sessions
**Business Impact:** Requested by 40% of power users in recent survey

### Please Avoid:
❌ Vague requests ("make it better")
❌ Duplicate submissions (search first!)
❌ Bug reports (use our bug tracker instead)  
❌ Requests outside our product scope

Submission Form Configuration

Required Fields:
✅ Title (minimum 10 characters)
✅ Description (minimum 50 characters)  
✅ Category selection
✅ User contact information

Optional Fields:
- Priority level (High/Medium/Low)
- Use case description  
- Attachment upload
- Expected business impact
- Willingness to beta test

Step 4: Team Setup and Permissions (3 minutes)

Add Team Members

  1. Navigate to Settings > Team
  2. Invite key team members:
    Product Manager: Admin role
    Engineering Lead: Moderator role  
    Customer Success: Moderator role
    CEO/Founder: Admin role
    

Configure Response Expectations

Set Clear SLAs:

  • New submissions: Acknowledge within 24 hours
  • Status updates: Provide monthly progress reports
  • Questions: Respond within 2 business days
  • Implementation: Target quarterly feature releases

Create Response Templates:

Acknowledgment: "Thanks for this detailed request! We're reviewing it and will update you on our decision within 2 weeks."

Status Update: "This feature is now planned for Q2 development. We'll keep you updated on progress."

Decline: "After careful consideration, we've decided not to pursue this feature because [reason]. However, you might be interested in [alternative]."

Step 5: Branding and Customization (10 minutes)

Visual Branding

  1. Upload Company Logo

    • Format: PNG or SVG
    • Size: 200x60px recommended
    • Transparent background preferred
  2. Set Brand Colors

    Primary Color: #your-brand-color
    Secondary Color: #complementary-color
    Success Color: #10b981 (green)
    Warning Color: #f59e0b (amber)
    Error Color: #ef4444 (red)
    
  3. Choose Typography

    Heading Font: Your brand font or Inter
    Body Font: Same as heading for consistency
    Font Size: 16px base (good readability)
    

Custom Styling (Optional)

/* Example custom CSS for brand consistency */
.feature-card {
  border-left: 4px solid var(--primary-color);
  border-radius: 8px;
}

.vote-button {
  background: linear-gradient(135deg, var(--primary-color), var(--secondary-color));
}

Step 6: Notification Setup (5 minutes)

Email Notifications

Configure notifications for your team:

New Submissions: Immediate email to product team
High Priority: Instant Slack notification  
Status Changes: Email to stakeholders
Weekly Summary: Digest to entire team

Slack Integration Setup

  1. Go to Settings > Integrations
  2. Connect Slack workspace
  3. Choose notification channel (#product-feedback)
  4. Configure notification types:
    ✅ New high-priority submissions
    ✅ Features reaching vote milestones
    ✅ Status changes on planned features
    ❌ Every comment (too noisy)
    

Step 7: Initial Content Creation (10 minutes)

Seed with Quality Examples

Create 3-5 sample feature requests that demonstrate:

  1. Excellent Request Example:

    Title: Bulk Export Customer Data
    Category: New Features
    Description: As an account manager, I need to export customer data in bulk for quarterly business reviews. Currently, I have to export each customer individually, which takes hours.
    
    Specific Requirements:
    - Export 100+ customers at once
    - Include custom fields and tags  
    - Support CSV and Excel formats
    - Filter by date ranges and segments
    
    Business Impact: Would save our team 5+ hours monthly and improve client reporting accuracy.
    
  2. Good Improvement Example:

    Title: Faster Search Results
    Category: Improvements  
    Description: The current search takes 3-5 seconds to return results. For a better user experience, search should return results in under 1 second.
    
    Current Problem: Users often abandon search due to slow results
    Expected Outcome: Improved user satisfaction and feature adoption
    
  3. Clear UX Request:

    Title: Mobile-Friendly Navigation Menu
    Category: Design & UX
    Description: The current navigation menu is difficult to use on mobile devices. Buttons are too small and the layout is cramped.
    
    Suggested Solution: Implement hamburger menu with larger touch targets
    User Impact: 60% of our users access via mobile
    

Add Team Responses

Show users how you engage by adding thoughtful responses:

"Thanks for this detailed request! This aligns perfectly with our Q2 goals for improving data management. We're adding this to our development backlog and will start user research next month."

"Great suggestion! We've actually been seeing similar feedback from other users. This is now planned for our next major release. Would you be interested in beta testing once it's ready?"

Step 8: Go-Live Preparation (5 minutes)

Final Review Checklist

✅ All categories created with clear descriptions
✅ Submission guidelines published and clear
✅ Team members invited with appropriate roles  
✅ Branding matches company identity
✅ Notifications configured for team
✅ Sample content created to demonstrate quality
✅ Response templates prepared
✅ Integration connections tested

Soft Launch Strategy

Week 1: Internal Testing

  • Team members test all functionality
  • Create internal feature requests
  • Verify notification systems work
  • Test voting and commenting

Week 2: Closed Beta

  • Invite 10-20 engaged customers
  • Gather feedback on board usability
  • Refine categories and guidelines based on usage
  • Train customer success team on responses

Week 3: Public Launch

  • Announce to full customer base
  • Add board link to product and website
  • Send launch email to subscribers
  • Post on social media and community channels

Advanced Configuration Tips

Optimization for Different Product Types

SaaS Products

Categories:
- 🏢 Enterprise Features
- 🔗 Integrations  
- 📊 Reporting & Analytics
- 🔒 Security & Compliance
- 🛠️ Admin Tools

Special Considerations:
- Weight enterprise customer votes higher
- Private boards for sensitive requests
- Integration with support ticketing system

Mobile Apps

Categories:  
- 📱 iOS Features
- 🤖 Android Features
- ⚡ Performance
- 🔄 Sync & Offline
- 🎨 UI/UX

Special Considerations:
- Device-specific feedback collection
- App store review integration
- Push notification for updates

E-commerce Platforms

Categories:
- 🛒 Shopping Experience  
- 💳 Payments & Checkout
- 📦 Order Management
- 📊 Merchant Tools
- 🚚 Shipping & Fulfillment

Special Considerations:
- Separate boards for buyers vs. sellers
- Integration with support systems
- Revenue impact tracking

Power User Features

Custom Fields

Add fields specific to your business:

Business Impact: Dropdown (High/Medium/Low)
Customer Tier: Multiple select (Enterprise/Pro/Free)
Development Effort: Dropdown (1 week/1 month/3+ months)  
Revenue Impact: Text field ($X ARR potential)

Automated Workflows

Set up rules for efficiency:

Rule 1: Auto-assign mobile requests to mobile team
Rule 2: High-priority enterprise requests → Slack alert
Rule 3: Requests with 50+ votes → Add to roadmap review
Rule 4: Bug reports → Forward to development team

Advanced Analytics

Track success metrics:

Engagement Metrics:
- Daily active users on board
- Submission rate trends  
- Vote participation rates
- Comment engagement levels

Business Metrics:
- Feature request to implementation rate
- User satisfaction with implemented features  
- Reduced support ticket volume
- Customer retention impact

Measuring Success

Key Performance Indicators

Month 1 Goals

📊 Baseline Metrics:
- 25+ feature requests submitted
- 15+ active voting users  
- 3+ implemented quick wins
- 90% positive user feedback on board experience

Month 3 Goals

📈 Growth Metrics:
- 100+ feature requests submitted
- 50+ regular community members
- 10+ features implemented from requests
- 95% team response rate within SLA

Month 6 Goals

🎯 Maturity Metrics:
- Self-sustaining community engagement
- Clear roadmap driven by user feedback
- Measurable impact on product adoption
- Established feedback loop process

Success Stories and ROI

Quantifiable Benefits

Productivity Gains:

  • 40% reduction in scattered feature requests across channels
  • 60% faster feature prioritization decisions
  • 25% improvement in development planning accuracy

User Engagement:

  • 3x increase in meaningful product feedback
  • 50% improvement in feature adoption rates
  • 15% increase in customer satisfaction scores

Business Impact:

  • $50k+ ARR from implemented user-requested features
  • 20% reduction in customer churn due to transparency
  • 30% faster time-to-market for validated features

Troubleshooting Common Issues

Low Engagement

Problem: Users aren't submitting requests or voting Solutions:

  1. Promote more actively - Add board links throughout your product
  2. Incentivize participation - Offer early access to implemented features
  3. Show impact - Regularly communicate what gets built from requests
  4. Simplify process - Reduce required fields and steps

Poor Quality Submissions

Problem: Requests are vague or unhelpful
Solutions:

  1. Improve guidelines - Add examples and templates
  2. Active moderation - Edit requests to improve clarity
  3. User education - Send tips via email and in-app messages
  4. Template prompts - Guide users with structured forms

Team Overwhelm

Problem: Too many requests to handle effectively Solutions:

  1. Batch processing - Review requests in scheduled blocks
  2. Automated filtering - Use vote thresholds and categories
  3. Community moderation - Train power users to help
  4. Response templates - Standardize common responses

Category Confusion

Problem: Requests submitted to wrong categories Solutions:

  1. Clearer descriptions - Add examples to category descriptions
  2. Auto-categorization - Use AI to suggest categories
  3. Flexible editing - Allow easy category changes
  4. Merge similar categories - Reduce complexity

What's Next?

After successfully launching your board:

  1. Understanding Voting & Prioritization - Optimize decision-making
  2. Creating Public Roadmaps - Share development plans
  3. Managing Feature Requests - Streamline workflows
  4. Slack Integration Setup - Team notifications

Getting Help


Total Setup Time: 45-60 minutes
Difficulty: Beginner-friendly
Success Rate: 95% of users successfully launch within first session
Last Updated: September 2025

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